Hi, I'm Sharmeena,

Hi, I'm Sharmeena,

a product designer with 2+ years of experience in qualitative research, dedicated to creating inclusive, human-centered solutions.

a product designer with 2+ years of experience in qualitative research, dedicated to creating inclusive, human-centered solutions.

Available for work

I design enterprise solutions that are driven by empathy, guided by inclusive, thoughtful and intentional research.

Available for work

I design enterprise solutions that are driven by empathy, guided by inclusive, thoughtful and intentional research.

Available for work

I design enterprise solutions that are driven by empathy, guided by inclusive, thoughtful and intentional research.

Key expertise

Uncovering

voices,

bridging gaps

My design process prioritizes inclusivity. Through my previous work on empowering marginalized communities, I am attuned to listening and identifying where people aren't being heard and what solutions they need.

Getting my

hands dirty with research

As a qualitative researcher, I've always embraced complexity and can delve into messy problems. I break down intricate processes, uncovering the root issues and capturing the nuances between different stakeholder needs. Through thoughtful analysis, I transform these insights into clear, actionable design solutions.

Getting my

hands dirty with research

As a qualitative researcher, I've always embraced complexity and can delve into messy problems. I break down intricate processes, uncovering the root issues and capturing the nuances between different stakeholder needs. Through thoughtful analysis, I transform these insights into clear, actionable design solutions.

A systems-

thinking approach

Systems-thinking and a drive for positive impact has always guided my work. I focus on user psychology and behaviour beyond the digital touchpoint. By understanding the broader ecosystem, I’m able to identify real risks, benefits, and opportunities — designing solutions that balance user needs with business goals and long-term impact.

A systems-

thinking approach

Systems-thinking and a drive for positive impact has always guided my work. I focus on user psychology and behaviour beyond the digital touchpoint. By understanding the broader ecosystem, I’m able to identify real risks, benefits, and opportunities — designing solutions that balance user needs with business goals and long-term impact.

Adaptable

working style

My time in the NGO and start up space has given me the skill to navigate uncertainty and manage diverse stakeholder needs. From facilitating focus groups, to presenting my research as a panelist, I am able to take ownership of my work, and be adaptable to dynamic and unstructured environments.

Adaptable

working style

My time in the NGO and start up space has given me the skill to navigate uncertainty and manage diverse stakeholder needs. From facilitating focus groups, to presenting my research as a panelist, I am able to take ownership of my work, and be adaptable to dynamic and unstructured environments.

Design Work

02/ Philly Truce

A future-proof solution for patrol officer coordination in high-risk neighbourhoods @ Philly Truce.

Scalable design

Agile design

Civic tech

I am part of an agile design team developing an MVP dispatch management solution for Philly Truce. The new dashboard will be replacing the founder’s pen-and-paper approach, streamlining volunteer coordination, task assignment and scheduling across routes, while scaling to accommodate the growing network of volunteer patrollers.

Design Playground

A curated collection of exploratory projects that blend service design, behavioral design, and user-centered principles. These projects reflect my curiosity about the food industry, public services, and civic engagement — turning complex systems into thoughtful, accessible experiences.

01 / UX psychology

Empowering

online grocery

shoppers through

personalized choices.

I have always had an interest in food systems. I used behavioural science concepts to personalize and streamline the Uber Eats grocery shopping experience through an added conceptual feature.

02 / Service design

Enhancing
civic engagement
for city council.

A service-oriented exploration of Willowdale's civic engagement landscape to enhance communication between councillors and residents.

Coming soon

A bit about me

I love solving problems for people. This is what originally led me to the environmental policy field as a qualitative researcher, and now to user experience design. I have always sought to address challenges, whether societal or individual, whether small or complex — with a focus on creating meaningful impact.

While at Nature Canada, I worked on a project to define urban tree equity. After interviewing key informants in the urban environmental space, I conducted a thematic analysis — what I later recognized as affinity mapping. I used direct interview quotes to capture and tell the story of the communities affected — which in hindsight would make great user personas. As a policy researcher, I found that my work has always closely mirrored the role of a designer, placing human needs at the forefront, while visualizing and understanding the bigger picture and thoughtfully balancing stakeholder perspectives.

My interest in design thinking led me to explore new frameworks, which is how I discovered experience design. Whether analyzing policies or creating a user interface, one thing is clear: I am passionate about (re)designing, prototyping and testing strategies and systems for a more liveable future.