I craft narratives, design interfaces, & shape experiences.

Hi, I'm Sharmeena, a user experience designer with a background in social equity and evidence-based policy research.

My approach is holistic, collaborative, and human-centred.

I'm passionate about uncovering the 'why' behind design decisions, ensuring every choice is grounded in clear reasoning, qualitative research, and behavioural science. I want to create designs that are not only inclusive but also deeply aligned with user needs and the way that people behave in the real world.

Selected works

Anxilla

A user-centric

upgrade

Client project, Interaction Design, Responsive Web Design

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Aligned Anxilla’s objectives with user needs to improve usability, and created a blueprint design that can be adapted for all future upgrades.

Anxilla

A user-centric

upgrade

Client project, Interaction Design, Responsive Web Design

Learn more

Aligned Anxilla’s objectives with user needs to improve usability, and created a blueprint design that can be adapted for all future upgrades.

Client project, Interaction Design, Responsive Web Design

Learn more

Aligned Anxilla’s objectives with user needs to improve usability, and created a blueprint design that can be adapted for all future upgrades.

Anxilla

A user-centric upgrade

Uber Eats

Nudging shoppers towards healthier choices

UX Research, Behavioural Design, Testing & Iterating

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Blending behavioural design and user research to create a conceptual feature for Uber Eats that guides grocery shoppers to healthier, personalized choices.

Uber Eats

Nudging shoppers towards healthier choices

UX Research, Behavioural Design, Testing & Iterating

Learn more

Blending behavioural design and user research to create a conceptual feature for Uber Eats that guides grocery shoppers to healthier, personalized choices.

UX Research, Behavioural Design, Testing & Iterating

Learn more

Blending behavioural design and user research to create a conceptual feature for Uber Eats that guides grocery shoppers to healthier, personalized choices.

Uber Eats

Nudging shoppers towards healthier choices

Willowdale

Designing for civic engagement

Qualitative research, Service design, Civic tech, UX content strategy

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A human-centered exploration of Willowdale’s civic engagement landscape, to design a digital solution that enhances two-way communication between City Councils and their communities..

Willowdale

Designing for civic engagement

Qualitative research, Service design, Civic tech, UX content strategy

Learn more

A human-centered exploration of Willowdale’s civic engagement landscape, to design a digital solution that enhances two-way communication between City Councils and their communities..

Qualitative research, Service design, Civic tech, UX content strategy

Learn more

A human-centered exploration of Willowdale’s civic engagement landscape, to design a digital solution that enhances two-way communication between City Councils and their communities..

Involved

Field study, UX Research, Service mapping, Civic tech

Publications

Canada’s urban forest: Bringing the canopy to all (2022)

A qualitative study of urban tree inequity in Canada, to understand how and why different income & ethnic groups have unequal levels of access to urban forests, and make policy design recommendations to improve access to green spaces.

Nature Canada

Understanding Farmers’ Perspectives on Environmentally-Friendly Agricultural Practices in Ontario (2022)

A synthesis of results from surveys to shed light on Ontario farmers’ perspectives ,and identify potential opportunities to encourage the adoption of environmentally-friendly farming techniques.

Organic Council of Ontario

Structural trends in the tea industry [Internal] (2017)

A study of the context-based factors that influence Fairtrade’s ability to empower tea farmers in India and Kenya.

Faitrade Foundation

Lets get to know each other

Resumé